Welcome to the Tyrrell Institute Everyone is unique and special with their own gifts, talents, interests and preferences. The purpose of coaching is to honor and support each individual and their unique purpose, goals and life direction. Coaching is different from counseling. Counselors tend to be “fixers.” A coach’s purpose is to initiate a sustainable, measurable and practical change in the client’s consciousness, and strengthen their commitment to family and career. Coaching services are generally provided on an hourly basis. Payment is expected at the completion of each session. Telephonic conferences are also available when necessary.